All posts in Gamification

Collective gamification solves five inside sales needs

The best worker recognition is information in a form that engages the largest number of employees. It is one strategy that will grow a business. In a world where, according to Gallup research, only 13% of workers are engaged – leaving behind billions in lost productivity, collective gamification solves five inside sales needs.

Individual incentives may motivate individual performance, but spreading the engagement across the workforce should broaden and deepen productivity. Collective gamification does not just multiply the awards; it strategically implements recognition to fully engage players and non-players alike.

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Sales Recruiting 101: effective use of game persona roles

When applying gamification and effective use of game persona roles to real world business situations, we have to avoid swallowing game theory lock, stock, and barrel.

When recruiting candidates for B2B sales, we have to be careful not to fall down the rabbit hole into the gamers’ middle-earth. In B2B sales, we are not playing in dungeons, and we do not build business on dragon relationships. To make effective use of game persona roles, we must remember we are dealing with metaphors. Still, lacking other strategies, game personas can provide helpful profiles for filling open sales positions.

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6 gamification user types – the HEXAD. Assess yourself for FREE

Dr. Richard Bartle started the conversation on gamification user types. The contribution is vital, but the dialog continues. In our recent posting, we explained Bartle’s taxonomy and introduced a variation offered by Andrzej Marczewski. Space did not permit a thorough exploration of Marczewski’s approach, and we would like to pursue more understanding of gamification user types.

CONTINUE reading to GET ACCESS to gamification user type assessment 

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Gamification 101: Richard Bartle player types

Richard Bartle player types taxonomy.

Video games and the universal web have evolved on parallel planes. Laypeople do not believe they have much in common. One is adolescent addictive fun, and the other builds intellect and business. The fact is that they share their origins, and their futures remain codependent. Just consider the commonalities in the gamification user types defined by designers, futurists, and psychologists.

Game theory dates to the 1930s, but it grew deep and broad in the 1950s into the 1970s. It is more than coincidental that this paralleled the development of the personal computer. Both depended on logic-ruled behavioral relationships. The decades also saw the development of extensive work in the mathematics and psychology of social dynamics.

Richard Bartle player types

In 2003, Richard Bartle published Designing Virtual Worlds in which the differentiated four game users (better known as Richard Bartle player types) who are only tangentially related to the avatars they may choose in playing video games. He drew his classifications from scrupulous observations of the social interactions among players in multi-user virtual dungeons. The interactions were measurable and chartable, logical and mathematical in practice. It allowed him the distance and objectivity to describe motivation and fun.

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Value of Gamification feedback – getting it right

Gamification is a theory based on a metaphor because it is so difficult to explain. It refers to the use of game thinking and game technology to engage users in solving problems, such as sales contests, outside of the usual game contexts. The introduction of game elements creates value as it improves user engagement, data quality, return on investment, and value behavior learning where gamification feedback is the clue.

Game pieces have been with sales contests for some time in the form of trading stamps and tokens, frequent flyer and loyalty programs, or climbing hierarchical performance levels. That legacy presents a problem for sales contests: the name game implies something too trivial to apply to business processes. In fact, sales contests promote core rules that performance is expected to follow. Sales contests like other business processes have goals, benchmarks, and payoffs.

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Sales Incentive Ideas that work

Without the consistent and motivational support of sales incentive plans, sales is a very tough career. The sales incentive plans with some element of fun keep that performance push from being a negative pressure. Here are 10 sales incentive ideas that work.

Any sales incentive plan should have an element of gamification. People expect it nowadays. Fun drives more things than you know; fundraising, school performance, online training, and more. Your sales incentive plan hits its target bull’s-eye when the sales incentive ideas are fun to participate it.

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Gamification: cheating and gaming – how keep sales contests clean

Gamification? Good! Gaming the system? Bad! Human nature devalues your sales contest by cheating and gaming the system. You owe it to the business and the contestants to structure sales contest to discourage or eliminate cheating. The business owner or sales leadership needs to learn why people cheat, how big prizes drive bad behavior, and what you can do to minimize or eliminate gaming the sales contest gamification system.

Cheating will always be with us.

There is cheating, and there is gaming. The only real difference is degree. Cheating is a blatant violation of business ethics and, in some cases, the law and moral conscience. Gaming abuses exploits system loopholes, fudges the rules, or misdirects sleight-of-hand. Studies show people will do what they have to in order to get ahead; some do so at any cost.

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4 effective employee engagement ideas that work

Sales Leaders find ample, confusing, and self-contradictory advice at every turn. So, you may want to chase these 4 effective employee engagement ideas and techniques.

Sales contests can contribute to employee engagement and motivation. Competitions provide a game experience where theory and outcome integrate. If structure and process are logical and left-brained, gamification is creative and right-brained. Integration is the sales leader’s challenge – and responsibility.

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Sales performance management – How to manage poor performing reps

One major hurdle in sales performance management is getting greater yield out of the middle performing members of the sales force staff.

However, by using gamification and properly identifying employees into the proper performance sales margin using the Pareto principle can greatly increase sales yield.

Sales performance management and relation to 20-60-20 the Pareto Principle

One essential piece of sales performance management is making sure that the sales force is returning the maximum yield on investment. The problem, however, is that people are not robots. Some people are naturally driven and rise to the top of the sales chart because they not only have the passion to succeed, but have also had the skills or training it takes to set themselves apart.

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Sales Contests – 3 Keys to win win competition

Fair, friendly, and fun – these are the three keys to win win competition. Big business or small, sales contests waste your time and your employee’s talent if the competition does not engage your employees fully.

Before starting, you need a fully dimensional picture of the whole event – start to finish and from all sides. Sales contests are only a means to an end, and you need a full grasp of the end before you can structure the trajectory toward that target:

  • Align the sales contests with the business goals.
  • Focus performance on improving specific metrics.
  • Promote behaviors that have strategic importance for the company. Big business usually requires higher efforts in this area.

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